The Email Flows Every Shopify Brand Needs (Or You're Leaving Money Behind)

Flows are free money — if you build them right.

1. Welcome Flow

Introduce your brand. Accelerate first purchase. Set expectations for what's coming.

2. Abandoned Cart

Recover carts instantly. This is your highest-ROI flow. Period.

3. Browse Abandonment

High-value traffic saver. Capture visitors who showed intent but didn't add to cart.

4. Checkout Abandonment

Laser-targeted conversions. These people were seconds away from buying.

5. Post-Purchase Flow

Educate, retain, and encourage loyalty. This is where repeat revenue is built.

Integrate with Smile.io or Appstle to drive higher LTV through loyalty program enrollment.

6. Winback Flow

Reactivate before customers churn. Timing is everything — start at 60 days, push harder at 90.

7. Sunset Flow

Protect sender reputation. Unengaged subscribers hurt deliverability for everyone else.

8. Loyalty Enrollment

If using Smile.io or Appstle, this flow drives repeat behavior and increases customer lifetime value.

Want a deeper walkthrough of each flow with triggers, timing, and KPIs? Read the 9 ecommerce email automations breakdown →

See our complete guide to Klaviyo flow architecture Read the Klaviyo Flows Pillar Guide →

Ready to build your flow architecture? Build My Lifecycle Engine